They call themselves "The Inverted Bike Shop."
Instead of coming into a bike shop, browsing the selection, and ordering what you want; you walk in and tell them what you want…and then you build it together with them.
I love their attitude about wanting to connect with people again, in the midst of our social-media-saturated culture. People want to learn what it means to connect offline, and to build something with their hands. I love that. I also love their respect for the craft, and passionate people are so fun to be around.